As farmers grapple with the challenges and uncertainty brought on by the pandemic, many are thinking about ways to diversify their farm income. While it’s not a choice that makes sense for every operation, one strategy that more farmers are exploring is selling products direct to consumer. To help explore how farms might build this into their business, what this could means for the local foodshed and what resources are available to assist producers, we’re bringing together a discussion with experts in that area to share their experiences and answer questions. This is the third installment of Minnesota Farmers Union educational sessions.
Please join us via phone call or Zoom, and RSVP via Eventbrite. Come prepared with questions, or come just to listen. We strongly encourage attendance day-of, but will also be providing an audio recording of the session a few days afterwards accessible on our website. The Zoom meeting link will be sent out in a separate email prior to the event.
We are currently inviting panelists to speak on this topic and will update when they are confirmed!
• 9:50 a.m. Zoom Meeting Room Opens
• 10 a.m. Stu Lourey introduces panel and goes over brief housekeeping notes
Panelists introduce themselves and their work (3 minutes each)
• 10:13 a.m. Questions from the participants with Stu moderating
• 10:45 a.m. Stu wraps up questions and hands it back to panelists for final thoughts (3 minutes each)
• 11 a.m. Conversation formally adjourns
• 11:10 a.m. Zoom call ends (leaving participants the opportunity to finish any side conversations)
• How can farmers break into or increase their existing direct to consumer sales?
• What are the effects of more farmers becoming interested in direct to consumer sales on the current market demand?
• How has the pandemic impacted avenues of direct to consumer sales such as Farmers Markets and CSAs?
• What resources can farmers access to finance a shift towards direct to consumer sales?
• What role has social media played in panelists’ experience with their farm sales models?